Adrenaline Space: A Stellar Packaging Design by PepsiCo

Exploring the Cosmos with Adrenaline Rush's Limited Edition Beverage

The Adrenaline Space packaging is a visual spectacle, featuring a galaxy of gleaming gold stars set against a deep blue background. This design serves as a constant reminder to consumers to step out of their comfort zone and aim for the stars. The packaging also emphasizes the product's ingredients and benefits, including caffeine, vitamins, and taurine, along with the addition of juice.

Adrenaline Space is a limited edition offering from Adrenaline Rush, a bold and powerful energy drink brand based in Russia. The design was born out of a retail client's inquiry and the brand's exploration of its positioning around the concept of "Yes, you can." The idea of space exploration and challenging personal limits resonated with the brand's ethos, leading to the creation of Adrenaline Space.

What sets Adrenaline Space apart is its unique interpretation of the brand's message. The design is not just visually appealing, but it also communicates a powerful message, encouraging consumers to push their boundaries and explore new territories, much like space exploration.

The design's unique properties and the team's innovative approach did not go unnoticed. Adrenaline Space was awarded the Silver A' Packaging Design Award in 2021. This prestigious award is given to designs that display outstanding creativity, professional excellence, and innovation. Winning designs are admired for their strong technical characteristics and exceptional artistic skill, introducing a sense of amazement and wonder.

Adrenaline Space is a testament to PepsiCo Design & Innovation's ability to create designs that are not only visually stunning but also carry a powerful message. It is a reminder that design can be a powerful tool to inspire and motivate consumers to reach new heights.